I worked many years as an exercise physiologist and director of a few cardiac rehabilitation programs before getting my Chiropractic degree. One thing I learned pretty fast during that time is that what I thought was common sense about health and heart health specifically, actually wasn"t so unusual.
If I was a Chiropractor, and I liked to attract individuals to my blog who are searching for Chiropractic services , I would use key words like: Back Pain, Spine, Back Bone, Adjustment, Chiropractor, Treatment for Back Pain, etc.
Abbreviations - If you are audited, do not count on a chiropractor reviewing your records who will know what "PR L" or "ASRA" or even "Sublux" means. For that matter, even a non-chiropractor may have difficulty with non specific abbreviations like "PT." Did you send the patient for part-time or Physical Therapy work? The auditor is not going to attempt to interpret your abbreviations, especially if a key is not present that describes new patients. An excellent SOAP note with one unidentifiable abbreviation can make you fail your audit. So, make sure that you are spelling it out definitely (another advantage to EMR, push the button and the word comes out!) or that you provide a key that clearly interprets all your abbreviations.
I have seen it over the years of my practice that kids have a greater sense of well being and who receive regular chiropractic care have fewer illnesses. What this means is a joyful child who sleeps well and has a calm temperament. All these are kids who learn fast and do well in school. A number of the rigorous drugs for example antibiotics and Ritalin are never wanted. Nor are invasive surgeries such as having tonsils removed or adding ear tubes.
In advertising we talk about identifying prospects" needs, desires, or their pains. We ask ways to fill their requirements, fulfill their desires, or alleviate their pain. All these are manners your advertising messages can catch a prospect"s focus. The catch is, they have to have some attention in that area. Those who are unaware of desires, demands, or pains in your region aren"t currently your prospects.
First, consider implementing ice packs-or bags of frozen vegetables. Put -depth, plus clothing, between you and the ice and spend twenty minutes, twice a day, with it.
I was personally tending toward the school situated in Los Angeles, because I had an uncle that lived there and it made me more comfortable understanding there was at least one person I knew. I later found out than I"d believed I"d be led to an alternative course.
In the event you are having difficulty figuring out the best way to promote to the 3P"s (pain, problem or predicament) of your prospect, I propose picking-up a copy of my novel (see below for details) or seriously consider joining the next round of my Marketing Mentoring Groups application (details coming shortly).
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